News Report

Launching ceremony of the "Solidarity & Prosperity—2023” First China-Kenya Cultural and Creative Joint Design Competition


12月14日,由东华大学和肯尼亚莫伊大学共同举办的首届中肯文创艺术联合设计大赛启动,启动仪式采用线上、线下相结合的方式举行。中国驻肯尼亚大使周平剑宣布大赛启动,东华大学校长俞建勇、莫伊大学代理校长奇曼基(Kimengi)、上海时尚产业发展中心理事长邵峰出席活动并讲话,东华大学国际合作处处长赵明炜、服装与设计学院党委书吴晶、院长李俊、莫伊孔院中方院长魏群山及相关协会负责人、专业教师参加。
On December 14, the first China-Kenya Cultural and Creative Arts Joint Design Competition jointly organized by Donghua University and Moi University in Kenya was launched. The launching ceremony was held in a combination of online and offline methods. Chinese Ambassador to Kenya Zhou Pingjian announced the launch of the contest. Yu Jianyong, President of Donghua University, Isaac Kimengi, Deputy Vice Chancellor of Moi University, and Shao Feng, Chairman of Shanghai Fashion Industry Development Center attended the event and delivered speeches. Director of International Cooperation Office of Donghua University Zhao Mingwei, Secretary of the Party Committee of the School of Fashion and Design Wu Jing, Dean Li Jun, Chinese Director of the Confucius Institute at Moi University Wei Qunshan and relevant association leaders and professional teachers participated.

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▲    中国驻肯尼亚大使周平剑宣布大赛启动
▲    Chinese Ambassador to Kenya Zhou Pingjian announced the start of the contest

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▲    莫伊孔院中方院长魏群山主持本次启动仪式
▲    Wei Qunshan, Chinese Director of the Confucius Institute in Moi presided over the launching ceremony

俞建勇代表学校对参加启动仪式的嘉宾表示感谢,介绍了东华大学自建校以来积极推动中肯、中非在纺织服装领域交流与合作所做出的贡献。自2011年起,学校在“中非高校20+20计划”框架下与肯尼亚莫伊大学结成合作伙伴。2015年3月,东华大学与莫伊大学在多年合作的基础上共同建立了全球唯一一所以纺织服装为特色的孔子学院——莫伊大学孔子学院。他表示,中非文化背景不同,但艺术交流互鉴源远流长,首届中肯文创联合设计大赛将有助于实现中肯双方文化交流到文创活动再到产业赋能的完整闭环。明年是中肯建交60周年,他希望中肯双方优秀的文创团队取得丰硕的设计成果。   奇曼基回顾了莫伊大学与东华大学在纺织服装领域的合作,认为本届文创联合设计大赛将是一种全新的合作模式,将两校合作推向一个新的高度,进一步深化中肯人民的友谊。   邵峰讲到,大赛的举办加深了中肯之间的了解,推动了中肯文化的交流,拓展了合作的新空间,上海时尚产业发展中心将和各单位一起努力为大赛的成功举办提供支持与配合。
On behalf of the school, Yu Jianyong expressed his gratitude to the guests who participated in the launching ceremony, and introduced the contribution made by Donghua University to actively promote the exchanges and cooperation between China and Kenya and China and Africa in the field of textile and clothing since the establishment of the school. Since 2011, the school has formed a partnership with Kenya’s Moi University under the framework of the “China-Africa Universities 20+20 Program”. In March 2015, on the basis of years of cooperation, Donghua University and Moi University jointly established the only Confucius Institute in the world featuring textile and clothing—the Confucius Institute in Moi University. He said that China and Africa have different cultural backgrounds, but art exchanges and mutual learning have a long history. The first China-Kenya cultural and creative joint design competition will help realize a complete closed loop from cultural exchanges between China and Kenya to cultural and creative activities to industrial empowerment. Next year will be the 60th anniversary of the establishment of diplomatic relations between China and Kenya. He hopes that the excellent cultural and creative teams of both sides will achieve fruitful design results. Chimanki reviewed the cooperation between University of Moi and Donghua University in the field of textile and clothing, and believed that this year's cultural and creative joint design competition will be a brand-new cooperation model, which will push the cooperation between the two universities to a new height and further deepen the cooperation between the two universities friendship of peoples. Shao Feng said that the holding of the competition has deepened the understanding between China and Kenya, promoted the cultural exchanges between China and Kenya, and expanded the new space for cooperation. The Shanghai Fashion Industry Development Center will work with all units to provide support and co-operation for the successful holding of the competition.

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▲    线上线下嘉宾通过云端会议共同启动本次大赛并云合影
▲    Online and offline guests jointly launched the competition through cloud conferences and took a group photo

本次大赛主题为“融•荣2023”,意为团结融合与共同繁荣,张开怀抱,实现“一带一路,我们希望与世界共荣”的愿景。作为一场公益性国际交流大赛,中国时尚类高校师生将与肯尼亚相关领域的年轻人联合组队参赛,在充分挖掘肯尼亚当地传统技艺、自然人文、民间趣味等文化元素的基础上,通过师生们的时尚创意技术转化为符合国际潮流及具备未来市场商业价值的可应用版权作品。赛后,主办方将联合中国产业资源对优秀作品进行打样制作,并免费授权予肯尼亚当地产业进行产品化生产,同时联动赋能当地产业技术培训等,让中国文化技术赋能从“非洲源头素材”到“非洲产业发展”的完整闭环成为可能。
The theme of this competition is "Solidarity·Prosperity 2023", which means unity, integration and common prosperity, with open arms to realize the vision of "Belt and Road, we hope to share prosperity with the world". As a non-profit international exchange competition, teachers and students of Chinese fashion colleges and young people in related fields in Kenya will jointly form a team to participate in the competition. On the basis of fully exploring Kenya's local traditional skills, natural humanities, folk interests and other cultural elements, through teachers and students Students' fashion creative technology is transformed into applicable copyright works that conform to international trends and have commercial value in the future market. After the competition, the organizer will combine Chinese industrial resources to make samples of excellent works, and authorize local Kenyan industries for free product production. ” To the complete closed loop of “African industrial development” becomes possible.

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 ▲ 文创联合设计大赛启动现场
▲ The launching site for the cultural and creative joint design competition

本次比赛由莫伊大学孔子学院、东华大学服装与艺术设计学院、东非纺织服装有限公司、内罗毕大学孔子学院、埃格顿大学孔子学院、肯雅塔大学孔子学院、马查科斯大学联合承办,并由上海时尚产业发展中心、上海服装行业协会、上海服装设计协会、SFIDC数字艺术教育联盟指导,东华大学创意集成WORKSHOP策划执行。活动获得了境内外多家媒体的报道。
The competition is jointly organized by the Confucius Institute in Moi University, the School of Fashion and Art Design of Donghua University, East Africa Textile and Garment Co., Ltd., the Confucius Institute at the University of Nairobi, the Confucius Institute at Egerton University, the Confucius Institute at Kenyatta University, and Machakos University , and is guided by Shanghai Fashion Industry Development Center, Shanghai Garment Industry Association, Shanghai Fashion Design Association, SFIDC Digital Art Education Alliance, planned and executed by Donghua University creative integration WORKSHOP. The event was reported by many media at home and abroad

时长duration 03:15

▲   肯尼亚KTN电视台对启动仪式的报道
▲   Kenyan KTN TV station reported on the launching ceremony

附:文创联合设计大赛官方报名网站:
Attachment: The official registration website of the Cultural and Creative Joint Design Competition: http://cimu.schools.com.cn/

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